COLLECTION 001

'THE GRDN'

QUIET, BUT PRESENT.
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FOR THE ONES WHO NEVER
NEEDED THE ROOM TO NOTICE THEM.

WALLFLWR is build for the quiet ones -- the observers, the people who move with presence before volume. Each collection uses flowers, history and streetwear to tell the experiences within Black culture.

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THE FLWRS WITHIN THE DIASPORA

red hibiscus

Also known as "sorrel', this vibrant red flower is a staple in the Caribbean. Sorrel Migrated abroad during the Trans-Atlantic slave trade. The "sorrel" drink is a tea used for people in the African diaspora to reconnect with their ancestors.

sunflower

This bright flower was used as a small landmark and code during the usage of the Underground Railroad. It was also a commonly grown crop during the era of slavery.

 

Conversely, Sunflower County, Mississippi, was where many civil rights activists lived, including Fannie Lou Hamer, Charles McLaurin, the Freedom Farm Collective, and others.

marigold

Marigolds are misunderstood to only be used in ceremony and to connect with ancestors by those of Indigenous Latin & Afro-Latin descent, like during Dia de los Muertos, though these uses aren't exclusive to just them. Many people within the African Diaspora use marigolds for the same reasons, as well as a natural dye for textiles.

periwinkle

In Black history, the periwinkle flower is deeply symbolic, historically representing the resilience, endurance, and legacy of enslaved Americans. Enslaved people often lacked the means to mark graves, so they planted these resilient, self-spreading periwinkles. Today, this tradition guides historians, like those within The Periwinkle Initiative, in locating and protecting historic burial sites.

cotton flower

Cotton is central to Black history in the United States, serving as the economic foundation of American chattel slavery and the subsequent sharecropping system. The invention of the cotton gin in 1793 exponentially increased demand for enslaved labor, leading to the forced relocation of over one million African Americans to the Deep South.

vanilla flower

In 1841, an enslaved Black 12-year-old boy, Edmond Albius invented the hand-pollination technique that made commercial vanilla production possible globally. Today, roughly 80% of the world’s natural vanilla is produced in Africa, primarily in Madagascar.

 

Later in history, during the Jim Crow era, vanilla ice cream was symbolically linked to "whiteness" and "racial purity", which led to the denial of Black and African Americans being allowed to purchase and consume vanilla ice cream. Black communities embraced alternative flavors like butter pecan, which became a celebrated staple and a cultural icon of celebration.

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